About

I built Food foo-foo because I love eating out, but I always felt organising a night out was harder than it should be. Great restaurants scattered across articles I could never find again, recommendations buried in group chats, screenshots I’d forget about. Then the booking — entering the same date, time and party size over and over, venue after venue, only to discover no availability.

I’ve been thinking about this for more than ten years. Every time I’d lose a recommendation or spend twenty minutes trying to book a Friday night, I’d think, “Why doesn’t this exist?” Something that just puts it all in one place — the places worth going to, what the critics said, and a way to actually book without the pain.

So here it is. I stopped waiting for someone else to build it.

Johann (Founder)

---

About the name

The name “Food foo-foo” is a typo. It’s just the word food, three times. Food food food. Because honestly, that’s all we ever think about.

Foo-foo is also our made-up word. It’s posh and silly at the same time — sophisticated but never snobby, elaborate but always fun and playful.

The many meanings of foo-foo

“That’s very foo-foo.”

There’s a guy making Crêpes Suzettes at the next table. I’m having that for dessert!

“She’s so foo-foo.”

She knows the chef’s name. You want to be annoyed, but you just want her to pick the next restaurant.

“We got foo-foo last night.”

You went out for one drink and ended up watching the sun rise. Nobody planned it. Everybody’s still talking about it.

“That place is foo-foo as hell.”

Could be a warning. Could be a dare. Depends on the face they make when they say it.

“It’s not foo-foo enough.”

Where’s the drama? Where’s the fun? Where’s the unnecessary garnish?

“It’s secretly foo-foo.”

Looks like nothing from the outside. Then someone brings out a broth that took 3 days to make.

“Keeping it foo-foo.”

We’re sitting at the bar where you can watch them plate up. Life is short.

Good luck forgetting our name.